Logo Design - Website Design - Copywriting - Product Photography

From Tech-Overwhelmed Beginner to Online Business in One Month

Reviewed on Bark

“Kiah called me very quickly. She was very understanding to my current frustrations, and was very patient, didn't make me feel stupid. She had a very calming nature over the phone, and was very positive about how she can help me take my business to the next level. I can't wait to see the end result, if going by our current communications, it's going to be amazing.”

Jill A.

Honouring Legacy & Family Through Design

The Story Behind the Brand

The original logo redesign went far deeper than aesthetics—it was about honouring family legacy and authentic brand storytelling.

Jill's late father was a beekeeper on their family farm and known for his incredibly positive spirit.

When Jill chose "Bee Happy Magnets" as her business name, it wasn't just clever wordplay—the bee represents her father's enduring spirit in her past, present, and future, while "Be Happy" reflects Jill's own naturally positive and optimistic personality.

Design Challenge

The original logo looked more suited to a daycare than a professional magnet business.
It failed to capture both the personal significance of the bee symbol and the quality craftsmanship Jill brings to her custom magnets.

BEFORE

Design Solution

I redesigned the logo to honor this meaningful story while creating professional branding that resonates with customers.

The new design celebrates the bee as both a symbol of her father's legacy and a representation of the joy and positivity that Jill brings to every custom magnet she creates.

The Result

A logo that tells a story, connects emotionally with customers, and positions Bee Happy Magnets as a heartfelt, professional business where every custom piece carries meaning—just like the brand itself.

AFTER

The Challenge

Jill Adams from Moree, regional New South Wales, discovered her passion for creating custom magnets after being inspired by another creator on social media.

Despite falling in love with the craft of turning personal memories into magnets, Jill faced significant hurdles getting her business online.

  • Complete digital novice: No website, no marketing knowledge, felt "technologically challenged"

  • DIY frustration: Had spent weeks trying to build her Shopify store but couldn't achieve the professional look she wanted

  • Branding disconnect: Existing logo looked more like a daycare than a marketable online business

  • Progress paralysis: Felt stuck and wasn't progressing despite her passion for the product

  • Urgent need: Required quick, professional setup to start generating income from her craft

The Solution

A complete business transformation. I provided end-to-end support to transform Jill's struggling DIY attempt into a professional, conversion-optimised Shopify store, turning her passion and expertise into a marketable brand ready to start generating income.

🎨

Complete Brand & Visual Overhaul

  • Logo redesign: Transformed the daycare-style logo into professional, market-ready branding

  • Professional photography: Shot all product photos to ensure consistency and quality

  • Cohesive design system: Updated colour scheme and typography throughout the website

  • Mobile-first approach: Ensured seamless experience across all devices

🛍️

Custom E-commerce Features

  • Personalisation system: Custom forms allowing customers to upload their own photos and personalise their designs

  • Flexible fulfilment options: Local delivery, shipping, and market pickup at Jill's regular local stall location

  • Event integration: Listing of markets and events where customers could find Jill in person

  • Bulk order system: Custom enquiry form for orders of 100+ magnets

  • Live chat support: Immediate customer assistance

  • Mega menu navigation: Easy product discovery and browsing

💼

Strategic Business Setup

  • Local market integration: Pickup options aligned with Jill's existing market presence

  • Regional delivery solutions: Catered to her Moree location and surrounding areas

  • Scalable foundation: Built for growth from local craft business to broader online presence

The Details

  • Client-Centered Process: From our first call, I focused on understanding Jill's frustrations and providing reassurance. My approach was patient, supportive, and designed to make her feel confident rather than overwhelmed by technology.

  • Immediate Sales Success:

    • 4 sales in the first week with zero paid marketing

    • 100% organic growth through referrals and word-of-mouth

    • Professional online presence that matched her craft quality

    Client Transformation: Jill went from feeling technologically challenged and stuck to confidently running a professional online business that generates consistent sales.

    Beyond Expectations:

    • Marketing guidance: Ongoing support with business development ideas

    • Referral generation: Jill actively promoted my services in her Facebook groups, generating new leads

    • Community building: Connected her craft passion with professional business systems

  • 5-Star Bark.com Review:

    "Kiah called me very quickly. She was very understanding to my current frustrations, and was very patient, didn't make me feel stupid. She had a very calming nature over the phone, and was very positive about how she can help me take my business to the next level. I can't wait to see the end result, if going by our current communications, it's going to be amazing."

  • ✓ Custom photo upload system for personalised magnets
    ✓ Multi-fulfilment options (delivery, pickup, shipping)
    ✓ Market event calendar connecting online and offline sales
    ✓ Bulk order enquiry system for larger customers
    ✓ Professional product photography showcasing quality
    ✓ Redesigned branding that appeals to target market
    ✓ Mobile-optimised experience for on-the-go customers
    ✓ Live chat support for immediate customer assistance

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