Logo Design - Landing Page Design - Copywriting - Google Ads SetupFrom Zero to Launch: Building a High-Converting Landing Page for a Tool Repair Startup
Reviewed on Bark
“Thank you so much for all the amazing prompt work. It's been a pleasure working with you and I'm confident I'll have some more work for you soon.”
Tom D.
The Challenge
Brisbane Industrial Tool Repair identified a gap in the commercial tool repair market—services were scarce and mostly located outside the Brisbane area. As a startup, they needed to get off the ground quickly but faced several obstacles:
Starting from scratch: No website, no branding, no digital presence
Limited budget: Needed cost-effective solutions that wouldn't drain startup capital
Scalability concerns: Required a platform that could grow with their business
Brand confusion: Had strict minimalist, black-and-white vision that didn't align with their target industry
Urgent timeline: Needed to launch quickly to capitalise on market opportunity
High-converting requirements: Landing page needed to convert paid traffic effectively
The Solution
Platform & Strategy:
Built a mobile-first landing page on Squarespace for scalability and future growth
Designed custom contact form capturing all essential prospect information
Created comprehensive logo package with high-resolution files for signwriting and vehicle wraps
Set up Google Ads and Google Tag Manager accounts for immediate campaign launch
Research & Optimisation:
Conducted thorough keyword research to identify high-intent search terms
Analysed search volumes to inform both advertising strategy and future content planning
Designed mobile-first experience with click-to-call CTA (recognising tradies are always on phones on-site)
Creative Breakthrough
Despite initial struggles with the client's corporate-style black-and-white vision, I took a strategic risk in the final revision round—completely pivoting to a blue primary colour scheme that better suited their industry.
The client loved it, surprising themselves, and proving sometimes expertise means knowing when to challenge client preconceptions and test the waters with out-of-the-box.
The Details
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Total Duration: 2 weeks
Quick turnaround despite some client communication delays
Efficient process from concept to launch
Immediate setup of advertising infrastructure
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✓ Mobile-optimised landing page (mobile-first design approach)
✓ Custom contact form with prospect qualification fields
✓ Click-to-call CTA for immediate mobile conversions
✓ Professional logo design with complete brand package
✓ Google Ads account setup with keyword strategy
✓ Google Tag Manager implementation for tracking and optimisation
✓ Scalable Squarespace foundation for future website expansion
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Client Testimonial:
"Thank you so much for all the amazing prompt work. It's also been a pleasure working with you and I'm confident I'll have some more work for you soon."
Bark.com Review:
"Kiah is prompt, thorough, and professional and also has a great understanding of what we need to achieve. Would recommend."
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The final logo perfectly captures the brand essence—a simple icon that communicates speed, efficiency, and expertise in tool repair. While minimalist, it strongly reinforces the brand values and service simplicity that resonates with their target market.
WHY THIS PROJECT WORKED?
WHY THIS PROJECT WORKED?
Industry Understanding: Recognised that tradies need mobile-first experiences
Strategic Platform Choice: Squarespace provided immediate launch capability with room to scale
Research-Driven Approach: Keyword research informed both immediate ads and future content strategy
Creative Courage: Willing to challenge client assumptions to deliver better results
Complete Solution: From branding to advertising setup, delivered everything needed for market entry